Each backpack also comes with a complimentary B-Boy keychain.

Alreis Winter 2012 Accessories now available at:

Kickz101 Perth
Piccadilly Arcade (upstairs, near the cinema, Hay St end) // Perth // WA // 6000
(08) 9481 2613

Key Sole Fremantle (KS-1)
19 Collie Street // Fremantle // WA // 6160
(08) 9433 3713

Pulse Sports
7/38 Main St // Ellenbrook // WA // 6069
(08) 62966578

One Up Microcinema
312B William St // Northbridge // WA // 6003
(08) 9328 3771

Captain of the Ship
6/189 William St // Northbridge // WA // 6003
(08) 9328 4491

We got burnt a little bit .

There were a lot of gems everywhere!!! We tried to keep our hands away from those rare kicks. Our good friends Jason and Shaun (from Pulse Sports) shared the stall with us selling their rarest Jordans, Kobes, Air Max’s, and many deadstocks we haven’t seen in years (if not decades) still fresh in the box.

Matthew Darch (owner of OneUp Microcinema) was the organiser of it all and we have our gratitude for throwing an event Perth needed for so long.

During all this, there’s a Baseketball competition. And we’re proud to announce that Trooth (Alreis’ Official MC) and his team won it and took home a portable basketball system!!! Congrats!!!

Alreis stall was crowded by hungry people looking fresh threads. We were overwhelmed by the demands that Julie, who was looking our stock was exhausted sorting out the stock.

We enjoyed this year’s festival, there were a lot of unique characters passing by the streets. We even spotted a lady in red dress with a red umbrella standing at least 10 feet tall!!!

We’d like to thank everyone who was there helping us with the stall, all the Alreis family and friends who came down to support, and we’d like to welcome all the people who purchased Alreis goods into our family. Thank you to Julie, Shaz, Edit, Shaun, and Jason for making it enjoyable.

Alreis Livin.

In this interview co-founder Edit will talk about the history of Alreis and the direction we’re going towards.

Remember to grab a copy of the magazine. http://www.facebook.com/wordplaymagazine

Wordplay Interview on Alreis by Jasmine Amis.

Wordplay: Why did you get started?
Edit: At first the idea occured to me when I was printing a lot of shirts for my b-boy crew Zou Rock. I was designing our crew’s shirts at the time, and the process of designing and printing our own logo was something I found very exciting. I enjoyed the whole process and so I decided to start up our own clothing line. Shaz and I share similar drive towards success, and we both love fashion; hence it was only fitting to become partners.

W: Why did you spell “Alreis” like that?
E: When we wanted to come up with a name of our clothing line, one phrase sticks out “All Race.” I’m a strong believer of there’s only one race in this world, and that’s the human race. So “all race” is the term to address everyone and to remind everyone that we’re all from the same race. Later we changed the spelling into “Alreis” as the spelling has a more abstract meaning to it. Only a handful of people know the story behind the name.

W: Why is Alreis about?
E: Our company focuses on quality apparel with unique designs for people of all different sub-cultures. We try to bring everyone together into a big happy family. If you are wearing an Alreis tee, we’ll treat you like a family.

W: How did you get started?
E: we started by buying a boxful of plain tees, then we would print 4-5 different designs. One of the designs stood out better than the rest, and it was my first design of the face with glasses and a hat with Alreis written on it. The face was an icon to our company, just like the Trefoil on Adidas. The face was a tribute to the b-boys, hip hop and also the sneakerheads. Who could forget the iconic character of Mars Blackmon who appeared in the 80s early 90s for Michael Jordan’s Air Jordan campaign. So it was a homage to the street culture. The face then became so popular and we made him our official logo.

W: Any creative differences between you and Shaz?
E: Yes, and it is a good thing! Our creative differences allow our company to be so versatile. We try to cater for everyone, so it is crucial to be critical of our own designs. Often if we cannot agree on something, we’d have to compromise or flip a coin!

W: How do you decide what goes on the shirt/jumper/snapback?
E: We decide based on our mood, the season, what we like, etc. Most times we get inspired by music, TV shows, artwork and it would give us ideas for the new designs.

W: Who are you designing for?
E: Our products are for everyone. We try to Make sure everyone has a feel of Alreis. We love life so much, and life is too short to only like one thing. We love everything from skating, surfing, dancing, mucic, etc. So we try to cater our products for everyone.

W: Is it true you collaborate with local artists? How did that came about?
E: We love Perth, and we believe there are a lot of talents in Perth. So whenever we see some artists who have the vision as we do we would approach them and ask them if they’d be interested to collaborate with us. We also enjoyed working with design companies such as Endstop Creative, Two of Three Design which have done amazing jobs with our shirt designs.

W: So what is your ultimate vision for Alreis? Where do you see it going?
E: We would like to put Perth and Australia on the map. See Alreis go global and become one of the iconic clothing lines. In the time being we believe in “Alreis Livin.”

W: What is “Alreis Livin”?
E: “Alreis Livin” and “Alreis is Real” are our two slogans. We are a lifestyle clothing line, and these slogans represent us. We are real, and we are living life to the fullest.

W: And last, but not least, describe Alreis in three words.
E: Fresh, Fun, Addictive.

-end-

Starting from the 15th December 2011 we are holding an exclusive sale for all our friends.

Spend more than $120 you will get 20% Off and free shipping (Australian residents only) including sale items.

Use coupon code: alrxmas.

Our first impression of Mason was he was such a chilled out guy, the kind of guy we like to hang with. We decided right away that he is a perfect candidate to be a part of Alreis Skate Team 2011 along with Kyle Craig Smith, John Oliveira and Thomas Conlan.

There are more projects that we will be working on with the Alreis Skate Team. In the mean time sit back, relax and enjoy the ride Mason is taking us.

Alreis Livin.

We sat down with Jake, Terry and Adam from Two Of Three, Perth’s most intuitive, creative and coolest design company! We have been chillin’ with these guys for a while, mainly because they’re so damn cool! We love hanging out and just being kids. They actually got the whole story how we met in their website, so if you want to know more about how we became friends. Visit their blog: http://twoofthree.com/portfolio/2011/10/03/alreis-x-two-of-three-summer-2012/

Only recently that we agreed to do a collaboration. It was mainly because we like their designs and artwork. I’m telling you, these guys are GENIUS! After the great work they’ve done with our website, we wanted to do more work with them. So then we decided to collaborate and give them the creative control to design 3 styles of tees for us.

Picture from left to right: Terry, Jake, and Adam.

Alreis sat down with the Two of Three boys for a quick interview. Here is how it goes.

- start interview -

A: How did you come up with the name Two of Three?
What’s the story behind it?

Terry: Well in short, Two Of Three references that two of the three names we’ve had were binned. Our first name conflicted with a recurring nightclub event, you know those ones where they ‘brand’ their nightclub night and take photos using wide angle lenses then Photoshop the shit out of them. The second name we came up with meant ‘art’ in another language – it just so happened to sound like an incredibly offensive English word. We thought we were pretty clever but our government benefactors didn’t really see it the same way, so we had to bin a few thousand business cards, get a new website and a business name. So yeah that’s the story.

Adam: It’ll work out better for us in the long run though because we could have potentially alienated some of our more prudish clients.

Jake: Yeah that is true, people kept telling us it was a little risky to have an offensive name but we were pretty hard headed and we’re going to resurrect it later because it’s still pretty clever. It’s worked really well though, because there are three of us; it’s the democratic system within the office. If two of us make a decision it over rules the third haha. We sometimes shut down the third person with “Two Of Three!”, it’s all fun and games.

There’s a tonne of other design decisions we made about the name before finally landing the pin on Two Of Three but we’d have to write an essay. I’ll give you an example though just so we can sound clever: the name can appear in various media which ends up being a subliminal reference to our company, free advertising. For example I sent a few texts the other day and my phone said “Two of three messages delivered”, we like being up in your daily business. It’s like the HBF slogan “I feel better now” and McDonalds “I’m lovin’ it”, it just comes up in your life sometimes. I guess we need a stupid little jingle for it now too haha. Terry wanted the slash in the ‘O’, that came out okay too I guess.

A: How did you meet each other? How did you get started?

Terry: I’ve known Jake for like 15 years, we used to live next door – and I went to both high school and university with Adam. A lot of my friends after highschool pursued careers in design; web, graphic etc – even I did Industrial Design. Everyone was quite talented but getting anywhere as a freelancer seemed to be pretty difficult. I figured I’d get a few people together and see if we could form a business – I made a few calls and named a time and place. Some people didn’t even show up to the initial meeting, those that did sat around for most of the night, we all got pretty excited at the idea of forming a business – I really wasn’t sure what to expect from that meeting – but it turned out great!

Jake: I was the only one that turned up on time, or brought paper. So now I’m basically the scribe at our meetings. But Terry’s the one that got this all going, we all serve our purpose. It all came together quite smoothly, maybe too smoothly.

A: What does your company do?

Jake: Design, mostly… haha; which pretty much sums us up. Our skills fall in print and web design for the most part but we’re constantly broadening our skill set and trying to take on jobs that will inspire us to branch out.

Terry: I think we’d like to move into photography and videography too. We hosted a car event earlier this year called Sunday Mass, I wouldn’t mind exploring that further and try to bring some freshness to the car scene. I also used to sit around a lot on Facebook in the office until Jake blocked it. Dick.

Jake: Our company knows how to block Facebook to improve work output when it isn’t being used in moderation.

Adam: We always try to make really cool shit.

A: What projects are you currently working on?

Jake: We’re working on a couple of websites, more shirts designs and some stickers. We don’t want to give too much away because we’re still early days but keep an eye on twoofthree.com for what we’re doing. If you come talk to use we’re sure to spill some beans though!

A: What/Who are your major influences?

Terry: I’ve got a few different influences – the big ones are the Japanese and German car scenes and cafe racer motorbikes. The Deus guys in Sydney are doing amazing things with cafe culture at the moment, as far as cars go the whole stance movement over in the US has really brought a new flavour to the car scene – I got really into that over here but my car kept getting defected. As of late I’ve really begun to appreciate architecture and urban design as well, I guess you could say I’m leaning more towards the physical aspects of design, rather than the graphic side.

Jake: Dieter Rams is a really big influence for me, his idea of design is one that I strongly agree with; I feel like it comes up in all aspects of my daily life not just my design work. There’s an artist of whom I’ve regrettably forgotten the name of who uses this methodology of repetition to refine his work, he basically just does the same thing over and over again choosing the best iterations and expanding upon that success. I’d say it’s almost like evolution for design, survival of the fittest, which sounds pretty cheesy I know but I really love the natural method. I require a lot of methodical and logical thinking for designing and I need to be organised, I’ve read a lot of Leo Babauta’s work during the course of my web career and I’d say it’s helped me significantly. Check him out at zenhabits.net, seriously. I could write about my influences all day but I won’t get carried away.

Adam: I’d say my main influences are the street artists turned graphic designers like One Two Three Clan and Grotesk but the internet is so saturated with graphic design these days that you can really take inspiration from anywhere.

Jake: I have to mention as well that there’s a slogan from a small company I forget the name of that hit home for me, if you’re reading this guys props, anyway their slogan is “Great clients, hard work, stay small.” I really think that makes sense to me, I’m sure we don’t all agree on staying small but great clients and hard work will never go wrong.

A: With Alreis x Two of Three collaboration, what inspired you to come up with these designs? Please briefly explain where you got the idea for each design.

Adam: The first design which is the Legit Apparel shirt was, I don’t know how to say this, basically you were doing that varsity shirt and I said I’d do it for you instead. I think everyone knows what the varsity style is? I took a look at some Elwood shirts even though I was trying to stay away from that douche bro aesthetic. I basically sat down and went through a bunch of variations until I got one that I was happy with.

In keeping with the college theme of the first design I wanted to do a script [type] logo. This almost immediately seeded the idea of a shoelace. The direction was in respect to your obvious love of sneakers haha. That went through a bunch of colour-ways that’ll hopefully come out in the future. Thanks heaps for the one off black and gold colour-way guys, shame it never made it passed sample stage but I love having a limited of one of one!

Thirdly the record design eludes to the heavily music and hip hop inspired themes that Alreis has always presented.

We tried to keep the designs clean and simple for the concepts because it’s more in line with the Alreis philosophy.We’ve got some sweet ideas in the pipeline so stay tuned!

Jake: We love the fact that at Alreis you’re pushing that your brand is the communities brand, that they own it as much as you do. You guys really understand the culture. I think that influenced the varsity shirt to be a little more ‘posse’ like with the baseball bats and the chains. Hey I just realised that two of three of the designs we did for you guys are out, see how that name just drops in haha.

Adam:I also used the number 6000 in two of the designs since we are quite proud Perthicans as we know you guys are as well, Alreis to us will always be a local brand first. Also I have to say because the BBoy scene is shadowed by so many alpha males it’s refreshing to see such a fruity couple on the scene, hahaha just kidding, life partners.

A: What’s next for Two Of Three? What is your vision for the company, the direction you’d like to go?

Jake: The vision for our company is really to live and breathe what we love doing, to make things that we’re proud of and to enjoy ourselves while doing it; I mean the majority of your life is spent working so if you’re not enjoying it you’re wasting your life.

At the onset of our company I was really amped to start writing articles on interesting people for an eventual magazine; the guys were pretty keen on that too. It’s evident on the website with the magazine section which hasn’t really had the gun put to its head yet. We’ve just been focused on our core skills so the side projects have been neglected. I really hope to get some interesting writing started though to make Two Of Three a website where you’ll want to check in at least once a week to have a read. I’d love to have people talking about our articles and it really does serve as a good way to get traffic to the website, as opposed to just straight up marketing of which I’m not a huge fan.

Terry: Yeah there’s a few things in the pipeline, I don’t like to talk about them until they’re actually ready though – there’s one in particular that if all goes to plan will be the holy grail of jobs. Time will tell with that one though. For me as the business manager, I’d love to see us move into a proper office, complete with a studio to do photography work and maybe take on additional employees.

Adam: More money and more jobs that are creatively rewarding like doing work for you guys. I want to look back in a few years time and see a portfolio of designs that I’m proud of and hopefully heaps of people have in their wardrobe.

Jake: We’ve also got a little bit of a mission happening; let’s just say you’ll probably be seeing our name around town.

Also, Alreis is the bomb! Rock their clothes! There was a funny moment in the office the other day when we all came in wearing the lace shirt, awkward.

- end interview -

Our brothers from Gfted has finally opened their flagship store; located on 7/189 Arcade William Street Northbridge, Perth. Embellished with Fudge’s artwork decoration on the wall, the store has a very nice unique feel to it. Gfted also launched their new range, releasing fresh line of tees, jumpers, varsity jackets, and beanies.

Gfted. www.gfted.com

To support our brothers, Alreis has to be there to celebrate. Here are some pics we took.

By Edit.

Picture: Gfted Store Sign.

Picture: Gfted artwork.

Picture: Rob and Julie enjoying the celebration.

Picture: Flimmz and Jess posin for us. Flimmz reppin’ Alreis and Gfted.

Picture: Gfted new line.

Picture: Radam Royce showing us the new line.

Picture: Joel and Sam. I envy your facial hair.

Picture: Fudge showing his masterpiece.

Picture: Alreis represent.

Be on the lookout for more drops this Spring/Summer. We got the freshest colours and designs coming your way. This is just our way of showing our appreciation to the glorious sunny weather we have been blessed with.