Kyle Smith once again shows why he’s in the Alreis Skate Team.
Kyle Smith once again shows why he’s in the Alreis Skate Team.
We have dropped our Winter 2012 Accessories collection. Adding a new classic style of backpack which comes in two colourways. The black backpacks use a suede bottom, whilst the blue backpack use a denim bottom.
Each backpack also comes with a complimentary B-Boy keychain.
Alreis Winter 2012 Accessories now available at:
Piccadilly Arcade (upstairs, near the cinema, Hay St end) // Perth // WA // 6000
(08) 9481 2613
Key Sole Fremantle (KS-1)
19 Collie Street // Fremantle // WA // 6160
(08) 9433 3713
7/38 Main St // Ellenbrook // WA // 6069
One Up Microcinema
312B William St // Northbridge // WA // 6003
(08) 9328 3771
Captain of the Ship
6/189 William St // Northbridge // WA // 6003
(08) 9328 4491
This year’s Perth Sneaker Swapmeet took place as a part of William Street Festival on Sunday 18th March 2012. The whole street was shut, stalls were set up along the street, live bands performed on stage, baseketball competition, and thousands of people came down to enjoy the sunny 30 degree day.
We got burnt a little bit .
There were a lot of gems everywhere!!! We tried to keep our hands away from those rare kicks. Our good friends Jason and Shaun (from Pulse Sports) shared the stall with us selling their rarest Jordans, Kobes, Air Max’s, and many deadstocks we haven’t seen in years (if not decades) still fresh in the box.
Matthew Darch (owner of OneUp Microcinema) was the organiser of it all and we have our gratitude for throwing an event Perth needed for so long.
During all this, there’s a Baseketball competition. And we’re proud to announce that Trooth (Alreis’ Official MC) and his team won it and took home a portable basketball system!!! Congrats!!!
Alreis stall was crowded by hungry people looking fresh threads. We were overwhelmed by the demands that Julie, who was looking our stock was exhausted sorting out the stock.
We enjoyed this year’s festival, there were a lot of unique characters passing by the streets. We even spotted a lady in red dress with a red umbrella standing at least 10 feet tall!!!
We’d like to thank everyone who was there helping us with the stall, all the Alreis family and friends who came down to support, and we’d like to welcome all the people who purchased Alreis goods into our family. Thank you to Julie, Shaz, Edit, Shaun, and Jason for making it enjoyable.
We are privileged to be featured in Wordplay Magazine issue four. Alreis first made a debut in the magazine on issue three, where we showcased our fresh clothing rocked by Perth’s band The Stoops and b-boy crew Zou Rock crew.
In this interview co-founder Edit will talk about the history of Alreis and the direction we’re going towards.
Remember to grab a copy of the magazine. http://www.facebook.com/wordplaymagazine
Wordplay Interview on Alreis by Jasmine Amis.
Wordplay: Why did you get started?
Edit: At first the idea occured to me when I was printing a lot of shirts for my b-boy crew Zou Rock. I was designing our crew’s shirts at the time, and the process of designing and printing our own logo was something I found very exciting. I enjoyed the whole process and so I decided to start up our own clothing line. Shaz and I share similar drive towards success, and we both love fashion; hence it was only fitting to become partners.
W: Why did you spell “Alreis” like that?
E: When we wanted to come up with a name of our clothing line, one phrase sticks out “All Race.” I’m a strong believer of there’s only one race in this world, and that’s the human race. So “all race” is the term to address everyone and to remind everyone that we’re all from the same race. Later we changed the spelling into “Alreis” as the spelling has a more abstract meaning to it. Only a handful of people know the story behind the name.
W: Why is Alreis about?
E: Our company focuses on quality apparel with unique designs for people of all different sub-cultures. We try to bring everyone together into a big happy family. If you are wearing an Alreis tee, we’ll treat you like a family.
W: How did you get started?
E: we started by buying a boxful of plain tees, then we would print 4-5 different designs. One of the designs stood out better than the rest, and it was my first design of the face with glasses and a hat with Alreis written on it. The face was an icon to our company, just like the Trefoil on Adidas. The face was a tribute to the b-boys, hip hop and also the sneakerheads. Who could forget the iconic character of Mars Blackmon who appeared in the 80s early 90s for Michael Jordan’s Air Jordan campaign. So it was a homage to the street culture. The face then became so popular and we made him our official logo.
W: Any creative differences between you and Shaz?
E: Yes, and it is a good thing! Our creative differences allow our company to be so versatile. We try to cater for everyone, so it is crucial to be critical of our own designs. Often if we cannot agree on something, we’d have to compromise or flip a coin!
We met Mason Brown early 2011, after hearing so much about his talent.Mason has been tearing apart many local skate competitions. It’s so fresh to see a skater his age to dominate in the skate scene. So we wanted to meet him right away.
Our first impression of Mason was he was such a chilled out guy, the kind of guy we like to hang with. We decided right away that he is a perfect candidate to be a part of Alreis Skate Team 2011 along with Kyle Craig Smith, John Oliveira and Thomas Conlan.
There are more projects that we will be working on with the Alreis Skate Team. In the mean time sit back, relax and enjoy the ride Mason is taking us.
Alreis x Two Of Three
We sat down with Jake, Terry and Adam from Two Of Three, Perth’s most intuitive, creative and coolest design company! We have been chillin’ with these guys for a while, mainly because they’re so damn cool! We love hanging out and just being kids. They actually got the whole story how we met in their website, so if you want to know more about how we became friends. Visit their blog: http://twoofthree.com/portfolio/2011/10/03/alreis-x-two-of-three-summer-2012/
Only recently that we agreed to do a collaboration. It was mainly because we like their designs and artwork. I’m telling you, these guys are GENIUS! After the great work they’ve done with our website, we wanted to do more work with them. So then we decided to collaborate and give them the creative control to design 3 styles of tees for us.
Picture from left to right: Terry, Jake, and Adam.
Alreis sat down with the Two of Three boys for a quick interview. Here is how it goes.
- start interview -
A: How did you come up with the name Two of Three?
What’s the story behind it?
Terry: Well in short, Two Of Three references that two of the three names we’ve had were binned. Our first name conflicted with a recurring nightclub event, you know those ones where they ‘brand’ their nightclub night and take photos using wide angle lenses then Photoshop the shit out of them. The second name we came up with meant ‘art’ in another language – it just so happened to sound like an incredibly offensive English word. We thought we were pretty clever but our government benefactors didn’t really see it the same way, so we had to bin a few thousand business cards, get a new website and a business name. So yeah that’s the story.
Adam: It’ll work out better for us in the long run though because we could have potentially alienated some of our more prudish clients.
Jake: Yeah that is true, people kept telling us it was a little risky to have an offensive name but we were pretty hard headed and we’re going to resurrect it later because it’s still pretty clever. It’s worked really well though, because there are three of us; it’s the democratic system within the office. If two of us make a decision it over rules the third haha. We sometimes shut down the third person with “Two Of Three!”, it’s all fun and games.
There’s a tonne of other design decisions we made about the name before finally landing the pin on Two Of Three but we’d have to write an essay. I’ll give you an example though just so we can sound clever: the name can appear in various media which ends up being a subliminal reference to our company, free advertising. For example I sent a few texts the other day and my phone said “Two of three messages delivered”, we like being up in your daily business. It’s like the HBF slogan “I feel better now” and McDonalds “I’m lovin’ it”, it just comes up in your life sometimes. I guess we need a stupid little jingle for it now too haha. Terry wanted the slash in the ‘O’, that came out okay too I guess.
A: How did you meet each other? How did you get started?
Terry: I’ve known Jake for like 15 years, we used to live next door – and I went to both high school and university with Adam. A lot of my friends after highschool pursued careers in design; web, graphic etc – even I did Industrial Design. Everyone was quite talented but getting anywhere as a freelancer seemed to be pretty difficult. I figured I’d get a few people together and see if we could form a business – I made a few calls and named a time and place. Some people didn’t even show up to the initial meeting, those that did sat around for most of the night, we all got pretty excited at the idea of forming a business – I really wasn’t sure what to expect from that meeting – but it turned out great!
Jake: I was the only one that turned up on time, or brought paper. So now I’m basically the scribe at our meetings. But Terry’s the one that got this all going, we all serve our purpose. It all came together quite smoothly, maybe too smoothly.
Our brothers from Gfted has finally opened their flagship store; located on 7/189 Arcade William Street Northbridge, Perth. Embellished with Fudge’s artwork decoration on the wall, the store has a very nice unique feel to it. Gfted also launched their new range, releasing fresh line of tees, jumpers, varsity jackets, and beanies.
To support our brothers, Alreis has to be there to celebrate. Here are some pics we took.
Picture: Joel and Sam. I envy your facial hair.
Picture: Fudge showing his masterpiece.
Picture: Alreis represent.
It’s already that time of the year, where bright sunny side of Perth brings us so much inspirations. We wanted to release our popular staple tees in bright colours this Summer, so we decided to bring the classic red and blue tees.
Be on the lookout for more drops this Spring/Summer. We got the freshest colours and designs coming your way. This is just our way of showing our appreciation to the glorious sunny weather we have been blessed with.